Name/Title
Yogg & Company: Kiddie Children's Menu Clown MaskEntry/Object ID
2012.006.001Description
Lithograph clown mask/children's menu on cardboard cut-out in bright colors. Menu was for "Luncheons for Young Folks" at Carson Pirie Scott & Co,. Children's menu is on back of the clown-mask menu. Printed menu on back offered three menus: Super-Duper Lunch, Funny Face Lunch, Circus Parade Special, and Clown Lunch, from 60 cents to 75 cents for each menu. Mask/menu has folds at ears; ear openings can be enlarged by removing additional perforated pieces. Clown necktie/bow has a fold ca. 1/2" from each outside edge, perhaps so it could stand on the table, as Yogg created many standing table cards. On the right side of the bow/necktie is printed: "Copyright; Yogg & Co.; Litho in U.S.A."
Yogg and Company was a leading producer of menus and merchandising aides for the food industry. The company was founded by Millburn resident Howell Yogg , who lived at 234 Glen Avenue. The Yogg company was founded in Newark in 1923 and serviced restaurants, hotels and country clubs in the United States and Europe. Howell Yogg was renowned as an innovator in the food service industry, by combining menus and sales aids in its packages, and established retail marketing techniques in the industry. In the late 1960s, he also commissioned a group of nationally known artists and illustrators to create menus and merchandise. In April 1967, the company became a subsidiary of the Lasky company, a lithography, printing and design firm founded in 1917 and headquartered in Newark. In February 1969, the company opened a 61,000 square foot new plant occupying 5 acres at 71 East Willow Street in Millburn. The building, designed by architects Rotwein and Blake was the main site of production for the approximately 170 employees of the Lasky Company.
The company filed for bankruptcy and closed its Millburn plant on April 8, 1994.Acquisition
Accession
2012.006Source or Donor
Lynne Ranieri