Label Type
Cultural/Historical ContextLabel
Founded in 1954 by R.J. Reynolds, Winston cigarettes quickly gained popularity with the introduction of the "filter-tip" cigarette, marketed as a cleaner, smoother alternative to traditional options. Known for its iconic slogan, “Winston tastes good like a cigarette should,” the brand became a favorite among American smokers in the mid-20th century, with advertising that resonated widely, even beyond the smoker demographic.
The Winston Advertising Thermometer, likely produced in the 1960s or 1970s, is a unique piece of marketing memorabilia from this era. Designed for display in stores and public places, it combines function with brand promotion, featuring Winston’s signature colors, slogan, and cigarette pack image. Measuring temperatures from 0 to 120 degrees Fahrenheit, this thermometer captures the pervasive influence and cultural style of mid-century tobacco advertising in everyday life.