Name/Title
MagazineEntry/Object ID
2015.099.0032Scope and Content
Sunset Magazine, August 1935, with a newsstand price of 10 cents and a one year subscription was 50 cents.
This monthly magazine began in 1898 as a promotional magazine for the Southern Pacific Transportation Company, designed to combat the negative "Wild West" stereotypes about California.
The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operation (from Los Angeles) as part of the national Amtrak system). Sunset Magazine was started to be available onboard and at the station, in order to promote the West.
For its first five decades, Sunset was headquartered in various downtown San Francisco office buildings. In 1951, the headquarters was moved to Menlo Park.
This issue has just three pages devoted to food and recipes. Today its test kitchen processes thousands of recipes a year.
An article titled 'When You Buy Your Next Washing Machine' advises to 'Demand an Automatic Pump'.Collection
Benicia Arsenal Collection