Name/Title
NegativeEntry/Object ID
1994.067.0045Description
Young man in garden holding John Wieland's Extra Pale Ale beer. Black and white photo and negative.
Wieland's Brewing Co. (1939-1952)
In July of 1936 Pacific Brewing & Malting purchased an historic San Francisco brand, famous for eighty-four years. The plans to reopen the old John Wieland Brewery had been abandoned after a failed stock offering, which presented PB&M with the opportunity to purchase the iconic brand.
Wieland's Extra Pale was introduced to the public in September of 1936. While available in bottles and on draft, the brand became their first, and only, canned beer. It was introduced in a cone top style can. In addition to their Extra Pale Lager they produced a Bock Beer, and later added a Cream Ale, which replaced their Boilermaker Ale.Collection
Special Collections
