Label
RCA VICTOR SIGN
1940s
Donated by Carol Gaspar
RCA-Victor was founded in 1929, when the Radio Corporation of America (RCA) purchased the Victor Talking Machine Company, which was, at the time, the largest manufacturer of phonographs in America. Prior to their merger, the Victor Talking Machine Company had acquired the rights to the image of Nipper, the adorable mixed-breed terrier dog of Francis Barraud’s painting, His Master’s Voice (circa 1890). Nipper became internationally known and the trademarked phrase “His Master’s Voice” was translated into multiple languages. Until today, Nipper/His Master’s Voice is used as JVC’s record company, Victor Entertainment, even though ties between RCA and JVC were severed.
This 8-foot tall double faced porcelain enamel neon is one of the rarest RCA signs and a gem in MONA’s collection. Although there are minor imperfections, the sign is in overall great condition because of the hardy porcelain enamel. MONA also has a 13 foot tall enamel porcelain RCA Victor neon sign in its collection.