Creative Management*
Name/Title
Creative Management*Entry/Object ID
2014.07.02Description
A selection of William Marsteller's writings sponsored by his closest associates, members of the Marsteller Board of Directors.Context
William "Bill" Marsteller is a co-founder of Burson-Marsteller, a global public relations firm that launched in 1951. This book serves as a celebration of Marsteller's innovative ideas and words as a communicator and a successful business leader. This book views communication as an "art form" as a communicator must know their audience and precisely what they want to communicate.Category
Public Relations