“What Happens in Public Relations”
Name/Title
“What Happens in Public Relations”Entry/Object ID
2014.07.07Description
Written for managers and how to manage public relations than how to do it.Context
Gerald J. Voros was the Chairman of the International Committee of the Boy Scouts of America and member of public relations agency Ketchum and Paul Alvarez was a Vice Chairman of Communications for Ketchum. This book serves as a guide for public relations professionals to be advised on managing every phase of the public relations function. The authors recognized how broad public relations can be as a field and aimed to provide a blueprint for success.Category
Public Relations