Public Relations Ethics
Name/Title
Public Relations EthicsSecondary Title
How To Practice PR Without Losing Your SoulDescription
A practical guide to ethical decision making tailored to public relations students and practitioners.Context
Dick Martin and Donald K. Wright are public relations practitioners and writers who both worked under AT&T. This book primarily focuses on the topic of ethics in public relations and involves the questions of moral behavior and the difficult choices people face when trying to do "the right thing". The authors focus on issues arising from public relations' role in society, especially the potential to apply techniques of communication, persuasion and advocacy.Category
Public Relations