Media Making: Mass Media in a Popular Culture
Name/Title
Media Making: Mass Media in a Popular CultureDescription
A unique approach to the study of mass communication and cultural studies by examining media as a whole: newspapers, books, magazines, radio, television, film and their relationships with culture and society.Context
Lawrence Grossberg, Ellen Wartella, D. Charles Whitney and J. Macgregor Wise are public relations scholars. This is a second edition, with the addition of a fourth author of a different background than the original three authors. In this edition, the authors seek to build on the framework of the first edition, but also incorporate the ways that the shifting media landscape transforms not just examples used in the text but the ways media can be conceptualized and studied.Category
Public Relations