Pathways to Public Relations
Name/Title
Pathways to Public RelationsSecondary Title
Histories of Practice and ProfessionDescription
Opens up the field of public relations in many ways yet in so doing it highlights fundamental questions and challenges that concern historical work in public relations.Context
Burton St. John III, Margot Opdycke Lamme and Jacquie L'Etang are professors and experts in field of public relations and mass communication. Various contributing authors offer a range of cultural and contextual aspects with the public relations field that they themselves are scholars and practitioners of. This volume responds to calls for broadening the framework for understanding public relations within the context of historical time, culture and place.Category
Public Relations