The Princeton University Library Chronicle
Name/Title
The Princeton University Library ChronicleDescription
A detailed account on the development of public relations and the pioneering career of Ivy Lee, the founding father of modern public relations.Context
Ray E. Hiebert was an editor, writer, researcher and specialist in international communications. In the chapter "Ivy Lee, Father of Modern Public Relations", Ivy Lee defined public relations as "the art of relating one's ideas and purposes to the public, or the activity of explaining one group within society to another." Hiebert also acknowledged Lee as the first person to make a sharp distinction between a press agent and a public relations counsel, as shown through his professional relationship with John D. Rockefeller.Category
Public Relations