The NPN Marketing Process

Object/Artifact

-

Museum of Public Relations

Name/Title

The NPN Marketing Process

Entry/Object ID

2025.2.8

Description

A flow chart demonstrating the marketing process from one through six steps.

Context

The NPN Marketing Process describes the social marketing process used to shape and influence the “PR” campaigns that focused on behavior and social change.

Collection

Porter Novelli

Category

Public Relations, Marketing

Acquisition

Accession

2025.2

Source (if not Accessioned)

Bill Novelli

Created By

jade@prmuseum.org

Create Date

July 28, 2025

Updated By

jade@prmuseum.org

Update Date

July 29, 2025