PR! A Social History of Spin
Name/Title
PR! A Social History of SpinSecondary Title
A Social History of SpinDescription
The history of public relations and the tools of persuasion.Context
Stuart Ewen is an author, historian and professor of film and media studies. Ewen details the history of public relations beginning with the First World War and credited Ivy Lee as one of the nation's first corporate public relations practitioners and the creation of a new climate in which public relations and corporate image management would become paramount in American society.Category
Public Relations