Public Relations and Management
Name/Title
Public Relations and ManagementDescription
A realistic picture of what public relations can and cannot do for a company from the perspective of a business executive.Context
David Finn was a public relations executive, photographer and co-founder of Rude Finn, a global public relations firm. In this book, Finn discusses how public relations fits into management policy and demonstrates how a campaign works and how it can be controlled and appraised. "Public Relations and Management" serves to present a realistic view of what public relations can and cannot do for a company and to explain why.Collection
David FinnCategory
Public Relations