The Business-Media Relationship
Name/Title
The Business-Media RelationshipSecondary Title
Countering Misconceptions and DistrustDescription
A study on the range of opinion concerning the nation's media between media defenders and the people's defender who are against powerful, anti-public interests.Context
David Finn was a public relations executive, co-founder of Ruder Finn and contemporary artist. This book is based on a study to analyze the complex relationship between business and media. The study was divided into two parts: six case studies and three surveys conducted by mail and among the interviewed were journalists, public relations and business executives. The goal of this study is to research the attitudes that business and the media hold toward one another and not one side is "right" or "wrong".Collection
David FinnCategory
Public Relations, Business, Journalism