1984 Olympic Torch Relay

Publication

-

Museum of Public Relations

Name/Title

1984 Olympic Torch Relay

Secondary Title

News Media Results

Description

AT&T Communications media report on their sponsorship with the 1984 Olympic Torch Relay that took place in Los Angeles, California.

Context

AT&T Communications sponsored the 1984 Olympic Torch Relay, viewing the event as a prime opportunity to promote the new company and strengthen its brand identity centered on high-quality, easily accessible long-distance service.

Category

Public Relations, Sports

Publication Details

Author

AT&T

Publisher

AT&T

Date Published

1984

Location

Location

* Untyped Location

5

Date

August 19, 2025

Created By

[email protected]

Create Date

August 19, 2025

Updated By

[email protected]

Update Date

January 15, 2026