When You Are the Headline
Name/Title
When You Are the HeadlineDescription
A book on how to be prepared to manage positive and negative news coverage for your company.Context
Robert B. Irvine is an executive president of Jack Guthrie and Associates and a major stockholder in public relations firm headquartered in Louisville, Kentucky. 'When You Are The Headline" shows the reader how to handle a news story (positive or negative) effectively. The book is based on experiences of spokespersons, journalists and participants who've been involved in recent news stories that caught the world's attention in the 1980s such as The Regan Administration and Iran arms scandal, Challenger Space Shuttle explosion and Delta Air Lines crash.Category
Public Relations