Keeping the Corporate Image
Name/Title
Keeping the Corporate ImageSecondary Title
Public Relations and Business, 1900-1950Description
A description and analysis of corporate public relations and faith in public opinion as the arbiter of value.Context
Richard Tedlow is a specialist in the history of business and marketing. In this book, Tedlow highlights the growth of public relations for business should be seen and the importance of public opinion in western democracies as well as make historical references from 1900–1950 in connection to the topic of corporate public relations.Category
History, Business, Public Relations