Exploring Mass Media For A Changing World
Name/Title
Exploring Mass Media For A Changing WorldDescription
An introduction and historical account of mass media for college students.Context
Ray Hiebert and Sheila Gibbons are public relations scholars with extensive knowledge in journalism and communications. Hiebert and Gibbons aimed to produce a simpler, less cluttered and less expensive book to emphasize the basic elements essential to understanding mass media. The book highlights the importance of mass media to be seen as evolving and constantly changing institutions through historical contexts and theoretical issues.Category
Public Relations, Education