The Credibility Factor
Name/Title
The Credibility FactorEntry/Object ID
2025.7.1Secondary Title
Putting Ethics to Work in Public RelationsDescription
A guidebook about the tools to reap the benefits of success and maintain dignity during adversity with real-world life examplesContext
Lee W. Baker is an accredited member of the PRSA, principal of Lee Baker Associates, a public relations firm and reporter/editor for UPI. This book discusses how the credibility of an industry can be affected by ethical challenges and how they are handled by public relations programs. Baker's intention of this book is to guide the audience on their public relations work and lead them to credibility, regardless of their field and/or title.Category
Public Relations