$70 billion in the Black: America's Black Consumers
Description
A marketing analysis and corporate strategy book. Argues that the Black consumer market is a distinct, highly sophisticated economic powerhouse that major corporations fail to target at their own financial loss.
Context
There was a rapid socioeconomic growth and shifting spending metrics of African American communities throughout the 1970s.
Category
Diversity: of Color
Lexicon
Legacy Lexicon
Object Name
Book
Book Details
Author
D. Parke Gibson
Edition
First Edition
Publisher
Macmillan Publishing Co., Inc.
Place Published
City
New York City
State/Province
New York
Country
United States
Continent
North America
Date Published
1978
ISBN
0-02-543160-98
General Notes
Note
A revised and updated version of The $30 Billion Negro