This Is PR
Name/Title
This Is PRSecondary Title
The Realities of Public RelationsDescription
A textbook that includes the discussion of what public relations is, how it began and research methods.Context
Authors Doug Newsom and Alan Scott were communications scholars and public relations professionals who wrote numerous textbooks regarding the field of public relations. In this textbook, this is a third edition that incorporates the rise of the "Information Age" and the significant change of the PR practice at the time of publication. The textbook is a basic, professional book that can be used as a reference for college students as contemporary text has increased at the time.Category
Public Relations