Early Days of the Subway
Name/Title
Early Days of the SubwaySecondary Title
The Role of Constructive PRDescription
A brief and historical account of how Ivy Lee was hired by the IRT to help address challenges and gain public support for its business interests.Context
Ivy Lee was a founder of modern public relations. The IRT recruited Ivy Lee to help gain public support for its business interests in efforts to promote the first subway. Ivy Lee's approach to influencing public opinion was through the use of print media such as pamphlets, brochures and posters to "establish a close understanding of its work and policies".Category
Public Relations