Universities—Pathfinders in Public Opinion
Name/Title
Universities—Pathfinders in Public OpinionDescription
The importance of universities as "pathfinders" in the study of public opinion and public relations.Context
Edward Bernays is best known as the founding father of public relations and Doris Fleischman was his wife and frequent collaborator. This survey was conducted among American universities and colleges to ascertain to what extent they were providing courses in public relations, public opinion as a part of leadership training in 1923.Category
Public Relations