Edward L. Bernays: The Science of Ballyhoo
Name/Title
Edward L. Bernays: The Science of BallyhooEntry/Object ID
1995.01.151Description
An article written about Edward L. Bernays and career as a public relations counsel.Context
John T. Flynn was an American journalist, known primarily for his opposition against Franklin D. Roosevelt and America's involvement in World War II. Flynn described Edward Bernays' field as the "psychology of the crowd" and highlights Bernays' insistence that a business has a right to establish confidence in itself by revealing to the public the high character and intelligence of its leaders.Category
Public Relations