How to Restore PUBLIC CONFIDENCE in Business and Finance

Publication

-

Museum of Public Relations

Name/Title

How to Restore PUBLIC CONFIDENCE in Business and Finance

Entry/Object ID

1995.01.158

Description

A reprint from Economic Forum Winter 1936 issue of an article written by Edward Bernays on how to effectively restore public confidence in business and finance sectors.

Context

Edward L Bernays is best known as the father of public relations. In this article, Bernays discusses how business neglected the most important part of public relations: selling the idea of business to the public. Bernays highlights the statistical research that shows the drop in public trust in business and finance and offers strategies on how businesses can restore public confidence in an effective way.

Category

Public Relations

Acquisition

Accession

1995.01

Source or Donor

Edward Louis Bernays

Acquisition Method

Bequest

Source (if not Accessioned)

Edward Louis Bernays

Notes

Date Acquired: May, 1995

Publication Details

Publication Type

Article

Author

Edward Louis Bernays

Publisher

Economic Forum: A Magazine of Politics, Finance, Industry

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1936

Notes

Pages: 10

Location

* Untyped Location

Inbox of Edward Bernays

General Notes

Note

Reprint, original, as found in Bernays's Inbox; underlines and margin notes by unknown individual

Created By

admin@catalogit.app

Create Date

February 11, 2020

Updated By

jade@prmuseum.org

Update Date

September 4, 2025