How to Plan Your Public Relations Program
Name/Title
How to Plan Your Public Relations ProgramDescription
Some practical hints for building an effective public relations activity in your organization, with emphasis on the pitfalls that trap the unwary.Context
The seventh of a series of articles on public relations by members of the Ruder & Finn staff. Ruder & Finn (now RuderFinn), is a global public relations founded by David Finn and William "Bill" Ruder in 1948. This article was written by Paul Zucker, the Vice President of Rude & Finn at the time of publication. Zucker discusses the increase of companies seeking out for public relations assistance as a sales tool which leads to successful public relations campaigns.Category
Public Relations