Case Study 1534: Winning Goodwill for a Company by Helping Customers Reduce Costs
Name/Title
Case Study 1534: Winning Goodwill for a Company by Helping Customers Reduce CostsDescription
From a collection of memorabilia saved by publicist Terry Mayer, who had a close relationship with Denny Griswold.Context
This case study primarily focuses on cost control and how it should be a concern of every management.Category
Public Relations