A Century of Spin
Name/Title
A Century of SpinEntry/Object ID
2014.07.01Secondary Title
How Public Relations became the Cutting Edge of Corporate PowerDescription
The relentless rise of the public relations industry and how it transformed society.Context
David Miller and William are sociology researchers and professors. The authors felt the need to contextualize modern day public relations and found themselves chasing up on obscure leads and biographical details on figures largely forgotten in the historical record. The book reveals the roots of the PR movement in the years leading up to the First World War and how PR became a pivotal tool in the struggle to subordinate democracy to corporate rule.Category
Public Relations