Name/Title
A Communication Guide for Investor Relations in an Age of ActivismDescription
An overview of the field of investor relations with a focus on what investor relations officers need to know to be successful.Context
Marcia DiStaso, David Michaelson and John Gilfeather are public relations scholars whose expertise lies in financial communication. This book started out as a small article that was popular among professors and those new to investor relations because of the absence of investor relations from a public relations perspective. The authors' goal is for the reader to understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events and analyst relations.Acquisition
Source (if not Accessioned)
John GilfeatherNotes
2018Book Details
Author
Marcia DiStaso, David Michaelson, John GilfeatherEditor
Don W. Stacks, Donald K. Wright PhDPublisher
Business Expert PressPlace Published
State/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
2018Place Printed
Country
United StatesContinent
North AmericaDate Printed
2018ISBN
978-1-04709-897-7Copyright
Copyright Holder
Business Expert PressCopyright Date
2018Create Date
November 26, 2024Update Date
December 2, 2024