A Heritage of Excellence
Name/Title
A Heritage of ExcellenceSecondary Title
Public Relations At AT&TDescription
A report written about creation of the public relations department of AT&T in the early 1900s.Context
Mike Keady and Rich Dunshee are public relations practitioners and writers. In this report, the authors discussed the roles of Theodore Vail, the founder of AT&T and James Drummond Ellsworth, the first president of the public relations department, within the company and how they radically altered the way a company communicates with its publics.Category
Public Relations