A Management Guide to Public Relations

Book

-

Museum of Public Relations

Name/Title

A Management Guide to Public Relations

Description

Created to help financial institutions modernize their public personas and shift away from the historically cold, unapproachable image of traditional commercial banking.

Context

A specialized corporate guidebook compiled and published in 1963 by the Research Committee of the Financial Public Relations Association (FPRA).

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Financial Public Relations Association Members of the 1963 Research Committee

Publisher

Financial Public Relations Association

Place Published

City

Chicago

State/Province

Illinois

Country

United States

Continent

North America

Date Published

1963

Notes

Pages: 153

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 3, 2026