Name/Title
Corporate CommunicationSecondary Title
Critical Business Asset for Strategic Global ChangeDescription
The examination of the practice of corporate communication as a critical business asset in a time of global changeContext
Michael B Goodman was a professor of communications and Peter B Hirsch is a public relations professional and adjunct professor of communications. The textbook's goal is to focus on the major communication needs in the lifecycle of organizations: mergers and acquisitions, structural change, cultural change, ethical decision-making, political action, employee engagement, downsizing, global expansion, innovation and competition.Book Details
Editor
Michael Goodman, Peter B. HirschPublisher
Peter LangPlace Published
State/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
2015ISBN
978-1-4331-1925-5Notes
Pages: 229Copyright
Copyright Holder
Michael GoodmanCopyright Date
2015Created By
jade@prmuseum.orgCreate Date
January 3, 2025Updated By
jade@prmuseum.orgUpdate Date
January 3, 2025