Name/Title
Going GreenSecondary Title
How To Communicate Your Company's Environmental CommitmentDescription
A guide for organizations to "get on the green" or in other words, get to a positive place with regard to environmental awareness, action, and improvement.Context
E. Bruce Harrison was a public relations expert who specialized in environmental public relations. The purpose of "Going Green" is to aid organizations on how to build a corporate communication program that makes the public aware of green achievements, how to communicate with activists and how to build a successful environmental communication and policy. This book also provides a seven-step model for a quality management approach to environment communication.Acquisition
Source (if not Accessioned)
E. Bruce HarrisonNotes
Donated in June 2008Book Details
Author
E. Bruce HarrisonPublisher
Irwin Professional PublishingPlace Published
State/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
1993Place Printed
Country
United StatesContinent
North AmericaDate Printed
1993ISBN
1-55623-945-9Copyright
Copyright Holder
E. Bruce HarrisonCopyright Date
1993General Notes
Note
Donated by E. Bruce Harrison in 2008.Created By
jade@prmuseum.orgCreate Date
January 2, 2025Updated By
jade@prmuseum.orgUpdate Date
May 21, 2025