Name/Title
Public RelationsSecondary Title
Some Basic AttitudesDescription
A talk presented by T.J. Ross, senior partner of Ivy Lee and T.J. Ross, at a luncheon meeting of the New York Chapter, Public Relations Society of America (PRSA) on January 15, 1958.Context
T.J. Ross was a public relations pioneer who handled the affairs of John D. Rockefeller, George Washington Hill, President of the American Tobacco Company and Walter P. Chrysler. In his speech, Ross discusses how to achieve success in the field of public relations, quoting Ivy Lee stating "Good public relations is applying common sense to the obvious".Book Details
Author
T.J. RossPublisher
PRSAPlace Published
State/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
1958Copyright
Copyright Holder
Public Relations Society of America (PRSA)Created By
jade@prmuseum.orgCreate Date
January 13, 2025Updated By
jade@prmuseum.orgUpdate Date
January 13, 2025