Accelerating Customer Relationships

Book

-

Museum of Public Relations

Name/Title

Accelerating Customer Relationships

Description

The book highlights that corporations are shifting from basic Information Technology (IT) to "Relationship Technology"—the strategic integration of data warehousing, business intelligence, and communication tools.

Context

Swift is a global Customer Relationship Management and data warehousing expert.

Category

Business

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Ronald Swift

Publisher

Prentice-Hall, Inc.

Place Published

City

Upper Saddle River

State/Province

New Jersey

Country

United States

Continent

North America

Date Published

2001

ISBN

0-13-088984-9

Notes

Pages: 480

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 10, 2026