Adland: A Global History of Advertising

Book

-

Museum of Public Relations

Name/Title

Adland: A Global History of Advertising

Description

This edition added a new preface and revised introduction addressing the 2008 recession's impact, the growth of digital technology, and the future of advertising.

Context

Traces modern advertising from its 19th-century origins through the digital age.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Mark Tungate

Edition

Second Edition

Publisher

KoganPage

Place Published

Country

United Kingdom

Continent

Europe

Date Published

2013

ISBN

978-0-7494-6431-8

Notes

Pages: 259

Created By

[email protected]

Create Date

February 14, 2020

Updated By

[email protected]

Update Date

July 29, 2026