An Executive's Primer on Public Relations
Name/Title
An Executive's Primer on Public RelationsEntry/Object ID
2025.11.25Description
A foundational guide designed to help business executives understand the strategic value of PR.Context
John F. Budd Jr was a seasoned public relations practitioner. This book emphasizes managing public perception, the role of corporate communication, and the responsibility of management in shaping corporate reputation.Category
Public Relations, Business