And They Call Them Games
Name/Title
And They Call Them GamesSecondary Title
An Inside View Of The 1996 OlympicsDescription
An account of the 1996 Centennial Olympic Games in Atlanta, Georgia, from the perspective of the managing director, providing public relations counsel to CEO Billy Payne.Context
C. Richard Yarbrough is an author and columnist with decades of corporate and public relations experience. Yarbrough gives an insider look of the 1996 Olympic Games as someone who was a part of the planning committee, which was rare for public relations practitioners at the time. Yarborough gives a detailed perspective of the Olympic Park bombing, which he stated was the "single most traumatic day of my 30 years in the business."Category
Public Relations