AT&T Reinvents Itself

Publication

-

Museum of Public Relations

Name/Title

AT&T Reinvents Itself

Entry/Object ID

2026.3.2

Description

A transcript of Marilyn Laurie’s remarks at the 1996 FORTUNE Corporate Communications Seminar, describing AT&T’s 1995–96 restructuring and planned division into three companies. Laurie discusses the company’s communications strategies, workforce reductions, media and public response, and efforts to communicate with employees, customers, shareholders, and other stakeholders during the transition.

Cataloged By

[email protected]

Category

Crisis Communication, Issues Management & Risk Communication, Women, Campaign Strategy
Diversity

Acquisition

Accession

2026.3

Source (if not Accessioned)

Dick Martin

Publication Details

Publication Type

Document

Date Printed

Mar 29, 1995

Location

Location

* Untyped Location

10

Date

September 22, 2026

Created By

[email protected]

Create Date

September 22, 2026

Updated By

[email protected]

Update Date

September 22, 2026