Audio cassette, representing the 1977 Public Relations campaign of a Hungarian product, PALMA Air-bed.
Entry/Object ID
2019.12.01
Tags
confirmed duplicate
Category
Public Relations
Acquisition
Accession
2019.12
Source or Donor
Tamás Barát
Source (if not Accessioned)
Tamás Barát
Notes
Date Acquired: 7/23/19
Made/Created
Date made
1977
Lexicon
Legacy Lexicon
Object Name
Artifact
Deaccession
Notes
The Palma’ Public Relations campaign was an award-winning campaign in Hungary. The cassette contains the original music of the Public Relations movie of the PALMA AIR-BED 20th Anniversary Campaign. This audio cassette presented to the honor of the best partners of Chemolimpex Hungarian Foreign Trade Co. (the exporter of the product) on the occasion of the 20th anniversary of Palma Air Beds — in a limited issue of hundred.
The Palma Public Relations campaign was international. The most important countries where the campaign ran, were Germany, the Netherlands, Australia, and the United States. This was an award-winning campaign in Hungary. The cassette contains the original music of the Public Relations movie of the PALMA AIR-BED 20th Anniversary Campaign, with the lyrics of the Palma Rock song on the cover. This 1977 campaign was an award-winning in Hungary. The cassette contains the original music of the “Palma Rock” PR film of the PALMA AIR-BED 20th Anniversary PR Campaign, with the lyrics of the Palma Rock song on the cover. This audio cassette presented to the honor of the best partners of Chemolimpex Hungarian Foreign Trade Co. (the exporter of the product) on the occasion of the 20th anniversary of Palma Air Beds — in a limited issue of hundred.