Biography of an idea: memoirs of public relations counsel
Name/Title
Biography of an idea: memoirs of public relations counselEntry/Object ID
1995.01.201Tags
confirmed duplicateDescription
Bernays tells his story across a social, economic, and political backdrop. Includes case histories and his personal reactions to the people and events he was involved with.Context
Public relations as a deliberate, theory-driven profession, documenting how mass persuasion shifted from ad hoc press-agentry into a discipline grounded in psychology and sociology.Category
Public Relations