Brand MannersL How to Create the Self-Confident Organisation to Live the Brand
Name/Title
Brand MannersL How to Create the Self-Confident Organisation to Live the BrandDescription
organizations must align their internal culture with external marketing promises so that every employee truly "lives the brand". Introduces a five stage framework.Context
The book's core premise is that a company's reputation can be instantly ruined by a single negative interaction between a customer and a brand representative.Category
Marketing