Building Media Relationships
Name/Title
Building Media RelationshipsDescription
A handbook combines public relations theories with real-world campaign case studies to teach students and professionals how to manage media kits, databases, event planning, and campaign evaluations.Context
Sommers is a significant figure in corporate communications who has spent over 30 years as an award-winning journalist, consultant, and educator who helped develop the core media relations curricula for Canada's top business schools.Category
Public Relations