Name/Title
Building public relationships in a reputation economyEntry/Object ID
2026.4.85Secondary Title
Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awareness and Relevance in the MarketplaceDescription
Kenneth D. Makovsky's chapter from 'Inside the Minds'Context
In his 12-page chapter, extracted from a book in the "Inside the Minds" series, noted public relations executive Ken Makovsky reviews how CEOs and others capitalize on today's internet-oriented "reputation economy," where initiating, strengthening, and valuing company relationships is the difference between success and failure. - description by Frank Ovaitt, President and CEO of the Institute for Public RelationsAcquisition
Accession
2026.4Source or Donor
Ken MakovskySource (if not Accessioned)
Ken MakovskyPublication Details
Publication Type
BookletAuthor
Kenneth D. MakovskyPublisher
Thomson/ AspatoreDate Published
2008Create Date
October 5, 2026Update Date
October 5, 2026