Building Your Company's Good Name
Name/Title
Building Your Company's Good NameSecondary Title
How to Create & Protect the Reputation Your Organization Wants & DeservesDescription
An analysis of the creation and maintenance of a business reputation, including senior management's responsibilities, effective employee communication, and the nurturing of relationships with the community and the media.Context
Davis Young is president of Edward Howard & Co, a public relations firm.Category
Public Relations, Reputation Management and Risk Communication, Internal/Employee Communication, Media Relations