Business Acumen for Strategic Communicators: A Primer

Book

-

Museum of Public Relations

Name/Title

Business Acumen for Strategic Communicators: A Primer

Description

Equips PR, advertising, and communications professionals with practical knowledge of C-suite thinking, organizational agility, business models, financial statements, and stakeholder engagement.

Context

Widely used as a course text in PR and strategic communication management programs.

Category

Public Relations

Acquisition

Source (if not Accessioned)

Matt Ragas

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Matthew W. Ragas

Editor

Ron Culp

Edition

First Edition

Publisher

Emerald Publishing

Place Published

Location

United Kingdom, North Amertica, Japan, India, Malaysia, China

Date Published

2021

ISBN

978-1-83867-662-9

General Notes

Note

softcover

Created By

[email protected]

Create Date

October 20, 2021

Updated By

[email protected]

Update Date

July 23, 2026