Buying In
Name/Title
Buying InSecondary Title
The secret dialogue between what we buy and who we are.Description
The changing cultural landscape in U.S. consumerism.Context
Rob Walker is a New York Times columnist. In this book, Walker argues that as technology has created avenues for advertising anywhere and everywhere, people are embracing brands more than ever before and participating in marketing campaigns at the time of publication. Walker explores the cultural changing landscape including a practice he calls "murketing", blending the terms "murky" and marketing by introducing us to creative marketers, entrepreneurs, artists and community organizers who have found a way to thrive in it.Category
Public Relations, Marketing