Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Name/Title
Captains of Consciousness: Advertising and the Social Roots of the Consumer CultureDescription
The historical roots of advertising from the early 20th century, with special emphasis on the role of industrialization and capitalism during the 1920s.Context
A counter-narrative to the more celebratory practitioner accounts and textbooks that dominate traditional PR/advertising literature.Category
Advertising