Case Study 1217: Staging a Year-Long Anniversary Celebration Part I
Name/Title
Case Study 1217: Staging a Year-Long Anniversary Celebration Part IDescription
The "Golden Spike Centennial," a year-long, nationally coordinated celebration of the 1869 transcontinental railroad's completion, organized by Union Pacific and Southern Pacific railroads with a Congressionally established commission, involving commemorative medallions, historic site restoration, publications, and major public events like the Rose Bowl Parade.Context
Documents one of the largest corporate-government cooperative anniversary campaigns of its era, marking 100 years since the railroad's transformative role in American economic development.Category
Public Relations